Profit Magazine - August 2011 Sample

HIGH-TECH PET DETECTIVES
GPS collars and handheld tracking
devices are used to monitor their
search dogs and locate them quickly
in the event that they’ve become injured or separated—or
have found the missing pet.
Fortunately many pets are reunited with their owners, often
within the first 72 hours. In the sad event that pets aren’t
recovered, forensic science can help provide closure. If a
search dog picks up the scent of blood or fur, the remains can
be tested to determine a DNA match.
“Pets help us all sustain a sense of
well being, so our number one goal
is to help people get their pets back
quickly,” says Berns. Coldiron adds,
“When you’re dealing with animals
and their sometimes erratic behavior,
your best line of defense is to get a
plan in place quickly.”
Pet recovery experts Annalisa Berns and Landa Coldiron use
skills and tools that go far beyond posting missing-pet fliers on
telephone poles. Their methods include crime scene investiga-
tion techniques, legwork, signage, low-tech capture nets, and
the skills of highly trained scent dogs.
Berns and Coldiron also employ an array of high-tech tools—
including satellite mapping, night vision
goggles, wildlife cameras, and snake
cameras—turning pet recovery into
a hard science that produces results.
These gadgets provide images of
the animal activity in any given area,
helping determine where to place
feeding stations and humane traps.

LANDA COLDIRON

For more information, visit
lostpetdetection.com.
SECOND CHANCES
New and innovative design products are conserving precious resources like water and breathing new life into everyday items that
would otherwise find their way into landfill. From high artistry to a highly intelligent approach to conservation, these are some of the
more-interesting offerings Profit editors have found:

Israeli artist Amir Zinaburg has taken industrial
design to new heights with furniture made from
crushed steel cans. greenprophet.com
Eco-chic purse maker
UrthBags has found a
way to pay homage to
the often-forgotten and
frequently trashed paper
telephone directory.
urthbags.com
Automobile tires are
notorious breeding
grounds for mosquitoes,
and they pose a high
risk of contaminating
surface water. The rub-
ber meets the road war-
rior in a whole new way
with these belts made
from recycled radials
that have done hard
time on the highway.
uncommongoods.com

For those who are
committed to the
age of digital music
but still have a fond-
ness for vinyl, the
spirit of the turntable
remains alive in
these bowls made
from old records.
modernartisans.com
Portable meets potable with this device from Element Four
that draws moisture from the air and converts it into safe
drinking water at a rate of up to 18.9 liters per day.
elementfour.com