OLD VERSUS NEW
Although we have an editorial plan for each issue of Profit, there are always new
stories, new customers, and new topics that we didn’t anticipate when we put the
schedule together. I’m working now on a calendar that includes the November
2008 issue, for instance, and my crystal ball says that SOA and Fusion will be top
of mind, but I’m sure many potential story ideas will crop up in the meantime.
But for each issue, during the final week when we’re pushing content to the
printer, some aspect of something we’ve done always stands out just a half step
from the rest. This time it’s John Matelski’s column, in which he offers his take
on the release of Oracle Database 11g, contrasted with our interview with Paul
Pedrazzi, founder of Oracle AppsLab, the company’s testing ground for Web 2.0 functionality in the workplace.
So it’s the old versus the new; the technology that Oracle was built on, 30 years ago, versus the technologies
that are becoming requirements for any company expecting to get mind share in today’s environment—where
the boundaries between business and personal life, workplace and home, your job and your hobby, are blurred
or nonexistent. But the fact is, much of the time that people are able to dedicate to new modes of working, new
methods of communicating, and new social/work dynamics, would not be possible if people weren’t saving
time and gaining efficiencies from the work done by our database development team. The developers who are
dedicated to the basic building blocks of business, like our database, are just as forward thinking and innovative
as the people working on the applications and the coolest new tools.
So kudos to the database developers, who have produced a version of Oracle Database that is winning
plaudits from beta testers, as well as to our application developers, who are bringing next-generation
technology more commonly associated with 10-person startups to our business applications environment. If
you’re reading this at Oracle Open World—or if you’re planning to attend the online version of the show on
our Web site, at oracle.com/openworld—I hope you’ll take the time to learn about both sides of Oracle, and
explore the benefits that the evolution of our database is bringing to you as well as the revolutionary aspects of
our newest technologies.
Margaret Terry Lindquist