Profit Magazine - November 2007

N_Xk¨j pfli 9@ dXkli`kp6

,

+

*

)

(

{ @e]fidXk`fe dXeX^\d\ek jlggfikj `eefmXk`fe
{ @e]fidXk`fe Xjj\kj lj\[ ]fi Zfdg\k`k`m\ [`]]\i\ek`Xk`fe
{ @e]fidXk`fe [\m\cfgd\ek `j X jkiXk\^`Z `e`k`Xk`m\
{ =fZlj fe Zfek`elflj `dgifm\d\ek
{ 9\jk$`e$ZcXjj XiZ_`k\Zkli\ \o`jkj

{ @e]fidXk`fe dXeX^\[ Xj \ek\igi`j\ Xjj\k { N\cc$[\m\cfg\[ \e^`e\\i`e^ gifZ\jj\j Xe[ fi^Xe`qXk`feXc jkilZkli\j \o`jk

{ =leZk`feXc `ek\^iXk`fe f] [XkX XZifjj [\gXikd\ekj { <ek\igi`j\ dXeX^\d\ek gifZ\jj\j dXb\ [XkX d\Xe`e^]lc kf dlck`gc\ Zfejk`kl\eZ`\j

{ 8Zk`fe fZZlij Xj kXZk`ZXc i\jgfej\ kf `jjl\j { 8Zk`fej jg\Z`]`Z kf X jpjk\d# ]leZk`fe fi [\gXikd\ek

{ D`e`dXc XZk`fe kXb\e ]fi dXeX^`e^ [XkX { 8nXi\e\jj k_Xk gifYc\dj \o`jk

B\p fYjkXZc\j kf 9@ dXkli`kp

{ CXZb f] Ylj`e\jj jgfejfij_`g

{ JlYgXi [XkX hlXc`kp Xe[ jkXe[Xi[`qXk`fe

{ J`cf\[ 9@ Xggc`ZXk`fej `e ]iX^d\ek\[ `e]iXjkilZkli\

{ CXZb f] \ok\ej`Y`c`kp `e gifZ\jj\j Xe[ `dgc\d\ekXk`fej

{ ;`]¯Zlckp j\c\Zk`e^ Xdfe^ [`m\ij\ f]]\i`e^j

B\pj kf \ek\igi`j\ 9@ jlZZ\jj

{ K_`eb Y`^# jkXik jdXcc# [\c`m\i hl`Zbcp

{ <e^X^\ Ylj`e\jj jgfejfij_`g

{ @dgc\d\ek X Zfddfe \ek\igi`j\ `e]fidXk`fe df[\c

{ @ek\^iXk\ Xkfg Xe JF8

{ :fek`elXccp dfe`kfi# d\Xjli\ Xe[ `dgifm\

K_\ ¯m\$c\m\c df[\c [\m\cfg\[ Yp k_\ ]fid\i D<K8 >iflg n`k_ Zi`k\i`X [\¯e\[ Yp 9\Xi`e^Gf`ek `j X jfle[ nXp kf Xjj\jj 9@ dXkli`kp%

Fe\ b\p `j X jkiXk\^`ZXccp j\c\Zk\[ jfclk`fe% K_\ fe^f`e^ Zfejfc`[Xk`fe `e k_\ 9@ `e[ljkip ki`^^\ij Xek`Z`gXk`fe Xe[ Xeo`\kp Xdfe^ Zljkfd\ij f] Xe XZhl`i\[ m\e[fi# jlZ_ Xj X ?pg\i`fe# X J`\Y\c# fi X G\fgc\Jf]k% 8j Xe FiXZc\ :\ik`¯\[ 8[mXekX^\ GXike\i FiXZc\¨j _`^_\jk gXike\ij_`g c\m\c Xe[ i\Z`g`\ek f] FiXZc\ Efik_ 8d\i`ZXe K`kXe GXike\i Jfcl$ k`fe f] k_\ P\Xi 8nXi[ )''- `e k_\ 9@ Jfclk`fe ZXk\^fip# 9\Xi`e^Gf`ek ]i\hl\ekcp `j Xjb\[ Yp Zc`\ekj ]fi `ej`^_kj `ekf n_Xk FiXZc\¨j dXib\k XZk`m`kp d\Xej ]fi k_\`i Ylj`e\jj\j%

?fn kf ^\k k_\i\

I\XZ_`e^ 9@ dXkli`kp nfe¨k _Xgg\e fm\ie`^_k% 9lk Xggc`ZXk`fe f] YXkkc\$k\jk\[ gi`eZ`gc\j ZXe _\cg pfli fi^Xe`qXk`fe Zfe¯[\ekcp Xe[ iXg`[cp gif^i\jj kfnXi[j 9@ dXkli`kp1

:Xj\ jkl[p1

DXeX^`e^ i`jb Xe[ Zfdgc`XeZ\ Kf X[[i\jj 9Xj\c Zfdgc`XeZ\# fe\ f] k_\ (' cXi^\jk L%J%$ YXj\[ Zfd$ d\iZ`Xc YXebj `dgc\d\ek\[ X Zi\[`k i`jb [XkX nXi\_flj\% Lj`e^ FiXZc\ k\Z_efcf^p# 9\Xi`e^Gf`ek _\cg\[ k_\ YXeb [\m\cfg X jpjk\dXk`Z gifZ$ \jj kf `eZfigfiXk\ [XkX ]ifd [fq\ej f] jpjk\dj kf jlggfik Zfdgc`XeZ\ Xe[ jkiXk\^`Z ZXgXY`c`k`\j%

¥K_\i\ Xi\ X cfk f] Zfdg\k`e^ fgk`fej flk
k_\i\ Xe[ X k_fljXe[ [`]]\i\ek nXpj kf jc`Z\
k_\d#¦ jX`[ Dfcc\p# n_f j\im\j fe FiXZc\¨j
9@ GXike\i 8[m`jfip :fleZ`c% ¥K_Xk¨j n_\i\ n\
ZXe _\cg# n`k_ mXcl\$X[[\[ `ej`^_kj YXj\[ fe
¯\c[ \og\i`\eZ\ Xe[ X Zcfj\ gXike\ij_`g n`k_
FiXZc\ Xe[ fk_\i m\e[fij%¦

(% K_`eb Y`^# jkXik jdXcc# [\c`m\i hl`Zbcp% 9Xj\[ fe pfli fi^Xe`qXk`fe¨j Xjj\jjd\ek f] `kj 9@ dXkli`kp# jkiXk\^`ZXccp j\c\Zk cfn$i`jb# hl`Zb$_`k `e`k`Xk`m\j k_Xk ZXe [\c`m\i dXo`dld YXe^ ]fi k_\ YlZb% @e 9\Xi`e^Gf`ek¨j \og\i`$ \eZ\# Xe `k\iXk`m\ j\i`\j f] iXg`[ n`ej `j ^\e\i$ Xccp dfi\ \]]\Zk`m\ k_Xe XdY`k`flj ¥Y`^ YXe^¦ `e`k`Xk`m\j% Jfclk`fej dljk Y\ [\j`^e\[ ]fi Xe `eZi\d\ekXc aflie\p%

K_\ jfclk`fe gifm`[\j [XkX ]fi 9Xj\c @@ Zi\[`k Xe[ \hl`kp i`jb ZXg`kXc ZXcZlcXk`fej# Xe[ ]XZ`c`kXk\j Zi\[`k i`jb Xe[ \Zfefd`Z ZXg`kXc i\gfik`e^% N`k_ ifYljk i\gfik`e^# XeXcpk`Zj Xe[ X[ _fZ hl\ip# k_\ YXeb ZXe [\\g\e `kj Ylj`e\jj `ej`^_k Yp ZfdY`e`e^ k_\ i`jb [`d\ej`fe n`k_ fk_\i ]leZk`feXc Xi\Xj jlZ_ Xj Zlj$ kfd\i Xe[ gif[lZk gif¯kXY`c`kp%

8 ¯ijk jk\g `j kf Xjj\jj pfli fi^Xe`qXk`fe¨j 9@ dXkli`kp% 8ZZfi[`e^ kf Dfcc\p# X ]lcc$[Xp \o\Zlk`m\ Yi`\¯e^ k_Xk 9\Xi`e^Gf`ek f]]\ij kf FiXZc\ 9@ Zljkfd\ij `j X gfglcXi Xe[ gX`ec\jj nXp kf jkXik Y\eZ_dXib`e^ k_\`i 9@ dXkli`kp X^X`ejk `e[ljkip jkXe[Xi[j% Fe\ X[mXekX^\ `j k_\ `ej`^_kj Zlck`mXk\[ ]ifd 9\Xi`e^Gf`ek¨j \ok\ej`m\ ¯\c[ \og\i`\eZ\ n`k_ FiXZc\ 9@ Zljkfd\ij# YXj\[ fe dfi\ k_Xe )#''' FiXZc\ `dgc\d\ekXk`fej Xe[ lg^iX[\j nfic[n`[\%

)% <e^X^\ Ylj`e\jj jgfejfij_`g ]fi \ek\i$ gi`j\ 9@% K_\ dfjk \]]\Zk`m\ \ek\igi`j\ 9@ `dgc\d\ekXk`fej \dg_Xj`q\ jkife^ ZfccXYfiX$ k`fe Y\kn\\e Ylj`e\jj Xe[ @K c\X[\ij# dXeX^$ \ij# Xe[ XeXcpjkj&[\m\cfg\ij kf ]fZlj `e fe jfcm`e^ n\cc [\¯e\[ Ylj`e\jj gifYc\dj% =fZlj fe lj`e^ XeXcpk`Zj kf jki\e^k_\e X gXik f] k_\ Ylj`e\jj n_\i\ `k¨j X^i\\[ Zfdg\k`k`m\ [`]]\i$ \ek`Xk`fe \o`jkj fi Zflc[ \o`jk% >\k Zi\Xk`m\ fe [\¯e`e^ e\n g\i]fidXeZ\ d\Xjli\j% I\ZXjk Zfdgc`XeZ\ Zfjkj kf jlggfik fg\iXk`feXc \]¯$ Z`\eZ`\j Xe[ YifX[\i `em\jkd\ek `e \ek\igi`j\ 9@ ZXgXY`c`k`\j%