Profit Magazine - November 2007

54 of Profit Readers

Make Buying Decisions Based on Third-Party Ads

T hey See in the Magazine!

As a Profit reader, you know we’re all about the business of technology. From small and medium businesses, Oracle Fusion, vertical market developments in BI, and analysis by Oracle executives and industry luminaries, Profit illuminates the business impact of technology through customer features, executive interviews, and business strategy articles.

Executive managers, line-of-business VPs/managers, and IT VPs/managers and consultants read Profit for the same reasons you do:

• 84% say reading Profit helps them make better strategic decisions

• 81% go online to read more about products and services they see in Profit

• 79% consider Profit a must-read

• 75% say reading Profit shows them Oracle understands the challenges they face

• 66% say Profit provides information they can’t find in other magazines

• 54% say they make buying decisions based on third-party ads in the magazine

If your company’s products or services are purchased by executive managers, line-of-business VPs/managers, and IT VPs/managers and consultants running Oracle applications, you need to promote your products or services in Profit.