SARS? It’s a war out there. And if your life
involves human contact or stepping outside your front door, you might want to
enlist Nozin, a new product from Coral Gables, Florida–based Nozin LLC.
The flu and the common cold are bad enough.
Now we also have to worry about bird flu and
“Somebody described it as the love child of Purell and Airborne, which is
hilarious,” says John Willimann, executive vice president and CSO—that’s chief
science officer—of Nozin. You apply the alcohol-based solution inside the rim of
your nostrils, using a cotton swab. It’s designed to kill germs you already carry
and prevent your nose from picking up other nasty suspects.
Willimann says Nozin works similarly to hand sanitizers but has more staying
power. Hands don’t let germs into the body—they merely deliver germs to entry
points, such as the nose.
“Hand sanitizers are great,” Willimann says, “but after you use them, the next
thing you touch—the next hand you shake or the next doorknob you touch—can
repopulate the hands really easily. This product lasts much longer.”
In fact, it lasts up to eight hours, according to Willimann. The idea is to use
Nozin in combination with other good-hygiene habits to keep yourself in fighting
shape. Your boss will appreciate it, too. Nozin is available at www.nozin.com.
C ROECRYPCOLRIA NTGE
According to the Clean Air Council, each ton of recycled
paper can save 17 trees. So, can starting a recycling
program at work make a difference to the environment
and make your business more profitable? For the connection to be direct, you should
focus on reducing waste in the first place. You can then focus on persuading people
to change their work habits so that recycling becomes a part of the daily routine.
Here are some tips on how to get started:
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postconsumer paper for office use, then you’re not really recycling.
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OF A THANK-YOU NOTE
There’s a simple way that anyone in your
company can increase loyalty, grow sales,
and improve profit margins. How? With
something we all learned how to do at our
mother’s knee: say thank you.
Many companies spend millions of
dollars implementing wonderfully sophisticated software systems to help them
know, understand, and anticipate the
needs of their customers. But if you’re
not in the big leagues or if you’re still
looking for just a little more edge on the
competition, there may be something
Etiquette experts, sales and service
specialists, protocol officers, and marketing mavens all agree: good manners never
go out of style, and the value of a thank-you is enormous.
Experts in the field of customer retention remind us that in most industries,
when customers stay with a company
longer, they are more profitable. They tend
to purchase more and complain less, and
they are not as sensitive to price increases. In other words, the time it takes to say
thanks is well worth the effort.
You might choose to express your
appreciation via phone or e-mail, in a
handwritten note, or with computer-generated communication. Whatever you
choose, follow these guidelines to create a
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thanks to the recipient.
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e-mails short and simple.
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spelling, names, and titles.
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from the salespeople directly involved, it’s
great to have an executive write an additional note, whenever possible.
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