San Francisco, gave Oracle Applications customers a chance to
hear firsthand how their peers have tapped the power of Oracle
Fusion Middleware and service-oriented architecture (SOA) to
reach new heights with their existing applications while also
setting themselves up to take advantage of newer technologies.
After calling for nominations, Oracle saw many customers step
forward, eventually choosing the 30 best examples of Oracle
Fusion Middleware within the enterprise.
The highlighted stories serve as proof points that customers
currently enjoy more flexibility with their Oracle technologies
than they likely realize, says Evelyn Neumayr, vice president of
applications and product marketing, Oracle.
“Whether or not customers choose to move to Oracle Fusion
Applications, they can start taking advantage of Oracle Fusion
Middleware technologies today,” Neumayr says. “There are customers from each of our application product lines using many
of the components of Oracle Fusion Middleware today.”
The Oracle Fusion Middleware and Oracle Applications
teams have worked together closely in recent years to pre-build integrations for customers and make sure Oracle’s next
generation of applications, Oracle Fusion Applications, would
be based on the architecture of Oracle Fusion Middleware. It
only made sense to showcase how customers are already using
Oracle Fusion Middleware to extract additional value from their
applications, says Amit Zavery, vice president of product management for Oracle Fusion Middleware.
“With Oracle Fusion Middleware and an Oracle SOA in
place, you can plug in the Oracle Fusion apps when they start
rolling in,” says Zavery. “The platform is already set for them.”
Read on for a closer look at how three Oracle customers
have been tapping the power of Oracle Fusion Middleware.
WIND RIVER SYSTEMS: BETTER INTEGRATION,
BETTER CUSTOMER INFORMATION
As soon as Scott Fenton took over as CIO of Wind River
Systems, in August 2006, problems related to the company’s
poorly integrated applications became crystal clear. Every
employee he talked to had the same top concern: the sorry
state of customer information.
“The complaints and the issues were about anything from
massive amounts of duplicate data to quality associated with
the data that was there,” says Fenton. “It really had a significant
impact on our business operations and order-to-cash process.”
That impact was felt in many ways. Salespeople couldn’t
DAVE BRADLEY
Michael Lillie, of Parametric, and Ted Cannie, from Zanett, are both looking to the future, with a new architecture that Cannie believes has set PTC
up to handle future integrations in-house. Lillie’s long-term goals include the concept of master data management, or a single version of the truth.
