ORACLE EXCELLENCE AWARDS
44 GETTING A CLEAR VIEW
Service-oriented architectures are transforming the way
companies manage their IT systems, by providing new
ways to integrate disparate systems and bring new,
more-accurate data to employees, customers, and the
entire enterprise ecosystem. Find out how some Oracle
customers are seeing dramatic results from Oracle
Fusion Middleware and Oracle SOA Suite. —By Tony Kontzer
21 SPECIAL SECTION ACCELERATING MIDSIZE BUSINESS
Midsize companies are experiencing many of the same
challenges as their bigger siblings and their executives
are finding that large enterprise software solutions are
often the best approach to preparing for future growth.
Profit spoke with executives at midsize companies to get
insight into the successes that are within reach today.
21 TONY KENDER, ORACLE:
Full speed ahead with Oracle Accelerate
22 REBECCA WETTEMANN, NUCLEUS RESEARCH:
What Oracle and SAP customers are thinking
8 EDITOR’S NOTE HANDLING GROWTH
—By Margaret Terry Lindquist
10 VIEWPOINT MIDDLEWARE’S BUSINESS VALUE
Getting business executives to understand middleware
is a challenge. Here’s how you can sell middleware to
the executive suite. —By John Matelski
11 FORWARD THINKING
15 APPLICATIONS UNLIMITED LATEST NEWS AND INTEGRATION PLANS
Insight into Oracle’s unique applications strategy from
the Oracle executives who are driving the future of
business applications.
39 CFO SUMMIT MANAGING IN A GLOBAL ECONOMY
Global business is changing at the speed of light.
Find out how global enterprises are surviving—and
thriving. —By David A. Kelly
25 POWERING NEW GROWTH
Looking for new opportunities—new regions, acquisitions, or
other areas of expansion—means getting a clear understanding
of the opportunities and benefits. —By David Baum
29 DOING MORE WITH LESS
How can growing enterprises handle enterprise-level IT
systems with small IT staffs? —By Karen Bannan
33 BREAKING BARRIERS
Positioning your company to break through into the large
enterprise arena means taking a strategic look at IT plans—
and setting yourself up for success. —By Ann C. Logue
37 Oracle Accelerate Partners
51 AGILE AND ORACLE SAFEGUARDING INFORMATION
Agile’s product lifecycle management software is playing
a critical role for Qualcomm. Find out what Qualcomm
CIO Norm Fjeldheim thinks about the combination of
the two companies. —By Molly Rose Teuke
55 SPOTLIGHT ON SUPPLY CHAIN MANUFACTURING EXCELLENCE
Managing Automation magazine recognizes two Oracle
customers, Hologic and Batesville Casket, that are getting more than they’d hoped for from their supply chains.
—By Tony Kontzer
58 ORACLE CERTIFIED ADVANTAGE PARTNERS
60 BRANDING THE REAL DEAL
Authenticity is a goal for businesses these days, but it’s
critical that they do more than just appear authentic.
—By Kate Pavao
