Implementing a solution that facilitates customer centricity
doesn’t have to break the bank or require a significant commitment of resources. Axium International took a shared
services approach to implementing its PeopleSoft products,
spreading the cost over Axium Entertainment and its sister
company, ECG (Ensemble Chimes Global), a global payroll
and contingent staffing firm. “Traditionally, ERP implementation teams are large, but we’re very limited in terms of
resources,” says Gelfand. ” We accomplished a lot with a
small team. The entire implementation was completed with
only three resources, including Tulika Sahoo, who is largely
responsible for the project’s success.”
For Dan Israel at Revolution Health, capital considerations
were a factor in his selection of a CRM application. “Oracle
was sensitive to our need to not make a serious capital investment in new technology,” he says. “The ability to pay for
Oracle CRM On Demand as a subscription really helps us to
manage cash flow. Oracle’s reputation for secure databases and
applications was a big selling point for us, too. The amount of
money they’ve invested in making sure there are no breaches is
going to be hundreds if not thousands of times over what we
could budget for security with our own applications.”
Room for growth also influenced Israel’s choice of technology. “In the best of all possible worlds, the [Oracle] CRM On
Demand application will continue to innovate, and advances in
that product will stay ahead of our requirements,” says Israel.
“But if they don’t, there’s definitely comfort in knowing there’s
an upgrade path—that we could move from on demand to on
premise and not have to switch vendors and start over.”
Oracle’s on-demand applications are hosted on Oracle servers,
eliminating the need for costly IT infrastructure and making
it possible to function with minimal staff. At Madacy, running
Oracle E-Business Suite On Demand has cut IT hosting costs
by half. “We’ve never had any trouble getting the attention we
deserve on service and having an open line to call whomever
we needed at Oracle if there was anything we needed to talk
about strategically or any service issues that we might have,” says
Madacy’s Fodi. “It’s seamless to us because Oracle treats everybody on a level playing field no matter what your size.” <>
MOLLY ROSE TEUKE is a freelance writer specializing in technology and business topics.
>> FOR MORE INFORMATION
Oracle for Midsize Companies
oracle.com/midsize
Oracle Customer Relationship Management
oracle.com/applications/customer-relationship-
management.html
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