EDITOR IN CHIEF Aaron Lazenby
MANAGING EDITOR Jan Rogers
CONTRIBUTING EDITOR AND WRITER Blair Campbell
CONTRIBUTORS Jeff Erickson, Bobbie Hartman, Caroline Kvitka, Margaret Lindquist,
Monica Mehta, Christopher Null, Kate Pavao, Katheryn Potterf,
Fred Sandsmark, Leslie Steere, Alison Weiss
SENIOR CREATIVE DIRECTOR Francisco G Delgadillo
DESIGN DIRECTOR Richard Merchán
PRODUCTION DESIGNER Sheila Brennan
CONTRIBUTING DESIGNER Chris Strach
PUBLISHER Jeff Spicer
PRODUCTION DIRECTOR AND ASSOCIATE PUBLISHER Jennifer Hamilton
email@example.com, + 1.650.506.3794
SENIOR MANAGER, AUDIENCE DEVELOPMENT AND OPERATIONS Karin Kinnear
firstname.lastname@example.org, + 1.650.506.1985
ASSOCIATE PUBLISHER Kyle Walkenhorst
email@example.com, + 1.323.340.8585
NORTHWEST & CENTRAL U.S. Tom Cometa
firstname.lastname@example.org, + 1.510.339.2403
SOUTHWEST U.S. AND LAD Shaun Mehr
email@example.com, + 1.949.923.1660
NORTHEAST U.S. AND EMEA/APAC Mark Makinney
firstname.lastname@example.org, + 1.805.709.4745
MAILING-LIST RENTALS Contact your sales representative.
Subscriptions are complimentary for qualified individuals who complete the form found in each issue or at oracle.com/profitmagazine. For change
of address, mail in label with old and new address to Profit: The Executive’s Guide to Oracle Applications, P.O. Box 1247, Skokie, IL 60076, USA.
PROFIT MAGAZINE CUSTOMER SERVICE
email@example.com, + 1.847.763.9635, fax + 1.847.763.9638
Oracle Publishing allows sharing of our mailing list with selected third parties. If you prefer that your mailing address
or e-mail address not be included in this program, please contact customer service at + 1.847.763.9635, fax + 1.847.763.9638, or
The content contained in this publication is for informational purposes only and may not be incorporated into a contract or agreement.
Copyright © 2011, Oracle and/or its affiliates. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without permission
from the editors. Oracle does not provide any warranty as to the accuracy of any information provided through Profit: The Executive’s Guide to Oracle Applications.
PROFIT: THE EXECUTIVE’S GUIDE TO ORACLE APPLICATIONS IS PROVIDED ON AN “AS IS” BASIS. ORACLE EXPRESSLY DISCLAIMS ALL WARRAN TIES, WHETHER
EXPRESS OR IMPLIED. IN NO EVENT SHALL ORACLE BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM YOUR USE OF OR RELIANCE ON ANY
INFORMATION PROVIDED HEREIN. The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.
The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Oracle and Java are
registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
+ 1.800.633.0675 (U.S./Canada). International: Go
to oracle.com/corporate/contact/global.html to
find the phone number for your region.
+ 1.888.283.0591 (U.S./Canada)
PRINTED IN THE USA BY BROWN PRINTING CO.