Stepping IT Up
SMART IT HELPS SKECHERS MAKE A BOLD
PLAY IN FOOTWEAR.
As the second-largest lifestyle footwear company in the United States, with revenues of US$2 billion in 2010,
Skechers has a record of remarkable growth. Founded
in 1992 by shoe industry veteran Robert Greenberg, the
company has jumped from revenues of US$1 billion to
US$2 billion in just five years. Known as a trendy brand,
Skechers sells directly through wholesale and retail channels as well as through licensees.
Since 2010, Skechers’ leadership team has stepped
into new territory, growing the company’s lines of technical and athletic footwear. Skechers management also
plans to expand internationally, opening new offices in
South America and Asia. A foray into competitive new
markets has meant creating new lines of business, from
design and production to licensing. Now more than ever, it
is imperative for Skechers’ executives to get a clear view
of enterprise information so they can make the best decisions to support these new strategies.
Skechers management is counting on Oracle solutions
to help realize these business goals. The company has